UAW eyes Toyota as a target for unionization By

© Reuters. UAW considers Toyota (TM) a unionizing target

Leaders of the United Auto Workers (UAW) union said Thursday they intend to further capitalize on the union’s recent progress in negotiations with the Detroit Three by organizing awareness campaigns to Toyota (NYSE:), Tesla (NASDAQ:) and other non-union U.S. auto factories.

Toyota decided, following concessions made by Detroit 3 automakers during the UAW strike, to also offer a pay increase to their workers.

The UAW organizing director posted on his social media account Wednesday: “What could @Toyota workers gain if they joined the #StandUpUAW campaign?

UAW President Shawn Fain is scheduled to make a video presentation Thursday at 7 p.m. EDT (2300 GMT), revealing details of the union’s latest contract with Stellantis (NYSE:).

In previous video speeches, Fain has consistently emphasized the union’s determination to mobilize workers at Toyota, Tesla and other non-union U.S. automakers, citing substantial wage increases secured in tentative deals with Stellantis, General Motors (NYSE:) and Ford (NYSE:).

According to the director of UAW Region 8, who oversees a region that includes several non-union auto plants in the southern United States, employees at those facilities are already actively engaged with the UAW.

UAW personnel are carefully monitoring these calls, with a significant number coming from Toyota’s large assembly plant in Georgetown, Kentucky.

Notably, the Toyota complex neighbors one of the UAW’s major local unions, responsible for representing Ford’s Kentucky Truck and Louisville Assembly plants.

Shares of TM were up 0.19% Thursday afternoon.

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