F5 is a multi-cloud application and security services company committed to bringing a better digital world to life. F5 partners with the world’s largest and most advanced organizations to secure and optimize every application and API, anywhere, on-premises. , in the cloud or at the edge. F5 enables organizations to deliver exceptional, secure digital experiences to their customers and always stay ahead of threats. 85% of Fortune 500 companies and many of the world’s largest organizations rely on F5 to protect and enable the digital applications and experiences that are at the heart of their digital transformation efforts and growth.
“A little over a year ago, I estimated that more than 80% of Twitter accounts are actually fake. Since Elon Musk purchased Twitter, he has made great strides in solving this problem. It got rid of many fake accounts created and controlled by bots, but the “stickiest” fake accounts persist on the platform. These products are more expensive to purchase and more difficult to dispose of. For my research, I bought about 102,000 fake followers on Twitter, and since Musk took over, I only have about ten or eleven thousand followers; So that’s the number of fake accounts that have disappeared, but of course, some of these fake “sticky” accounts are still there, and they are usually controlled by bots. So we can see that although the bot problem on Twitter has improved, it has not gone away. said Dan Woods, global head of bot and risk management at F5
F5 solutions back up billions of transactions every day. We protect passwords, bank accounts, medical records, family photos and other personal data – the most valuable digital assets in our personal and professional lives – for millions of people around the world. Some interesting statistics:
- On average, approximately 2 billion transactions pass through F5’s bot defense infrastructure every day, and we have notified hundreds of companies in virtually every industry of their bot traffic.
- A few years ago, a US social networking site deployed F5’s bot protection and discovered that 99% of its login traffic was automated. Yes, you read correctly: 99%.
- In fact, we find that 80-99% of traffic is automated on many apps. These findings are not an isolated case: they are common across many organizations (retailers, financial institutions, telecommunications carriers, and quick-service restaurants, to name a few).
One of the key anti-fraud technologies offered by F5 is its Distributed Cloud Bot Defense solution, which uses AI to achieve unmatched long-term efficiency and zero friction with customers to stay one step ahead of the bots. Sneaker robots disrupted new product launches PUMA North America, disappointing customers and shutting down the site for hours, until help from F5 Distributed Cloud Bot Defense mitigated the attacks and enabled a better experience for loyal PUMA fans. With the Distributed Cloud Bot Defense solution in place, PUMA North America launched several high-demand shoes without automated traffic degrading site performance.
“We went from a situation where we weren’t even making sales on the site to finding a solution to alleviate that. This solution has kept the lights on, so to speak, for both new and loyal consumers,” said Rick Almeida, vice president of e-commerce at PUMA North America. “We can now focus on go-to-market strategy and sales, and we can meet consumer expectations. » The team has since deployed Distributed Cloud Bot Defense to also protect its shopping application. “No matter where we sell our products, we make sure to provide a great experience for our consumers and protect ourselves as well. » Almeida continued. “The F5 solution directly contributes to our future growth ambitions. »
As end-user expectations for always-available and secure digital experiences increase and regulations require businesses to account for data safety and security, businesses must adopt a multi-cloud networking solution that spans from the transport layer to the presentation layers, with built-in application security features, such as a web application firewall (WAF), API security, bot management, and DDoS protection. That’s why they’re investing heavily in their F5 distributed cloud platform, a hybrid, multi-cloud solution designed to make it easier to secure, deliver and optimize traditional and modern applications wherever they are deployed.
About the publisher
Gary Miliefsky, editor and author. Gary Miliefsky is an internationally recognized cybersecurity expert, best-selling author and keynote speaker. He is a founding member of the U.S. Department of Homeland Security, served on the National Information Security Group, and served on MITER’s OVAL Advisory Board responsible for the CVE program. He founded and has been the publisher of Cyber Defense magazine since 2012. Visit Gary online at: