YouTube will implement a significant policy update that will require creators to disclose when they upload videos with manipulated or synthetic content, especially those created using AI tools, according to a recent Bloomberg report. report. The move aims to increase transparency and accountability on the platform, particularly for videos depicting realistic but fabricated events.
Mandatory disclosure for sensitive topics
Jennifer Flannery O’Connor and Emily Moxley, vice presidents of product management at YouTube, highlighted the importance of this policy in a recent blog post. Particular emphasis is placed on content dealing with sensitive issues such as electionsin progress Conflicts, public health crises or public officials. Creators who violate this disclosure requirement may face consequences, including removal of content or suspension of advertising revenue.
YouTube is planning a new warning label for this type of content, which creators must choose to display in the video description. For content dealing with sensitive subjects, this label will be more visible and will appear directly on the video player.
Balancing responsibility and opportunity
This policy is part of Google’s broader initiative to responsibly deploy AI technology. Kent Walker, Google’s president of legal affairs, highlighted the dual aspects of responsibility and opportunity presented by AI in a recent company blog post. Google’s “AI Opportunity Agenda” white paper offers policy recommendations for governments to adapt to developments in AI.
Google and YouTube face growing pressure to curb the spread of misinformation, particularly around elections and global crises like the Covid-19 pandemic. Google has already taken steps to address concerns about AI-generated misinformation, requiring clear disclosures for AI-generated election ads on its platforms.
YouTube’s Future Steps and Considerations
YouTube also plans to allow individuals to request removal of AI-generated content that simulates identifiable people. This option will extend to music partners for AI-generated music imitating an artist’s voice. However, not all content will be automatically deleted upon request. YouTube will evaluate these requests based on various factors, including the nature of the content and the identity of the requester.