Leveraging New Tech to Build Better Client Relationships

In 2023, technological trends in businesses have intensified, particularly with regard to improving customer relationships. More than ever, businesses are take advantage of new technologies to reach customers across multiple digital channels. As a result, more marketers are shifting their budgets from traditional advertising methods to mobile apps, social media, videos and podcasts.

While these tools are a great way to find new customers and share content with existing ones, businesses across all industries need to continue to expand their capabilities. better customer relations for retention. It has been proven time and time again that purchasing behaviors can, after all, be influenced by the emotional connections created by building more fulfilling customer relationships.

The importance of bringing emotion into business relationships

The success of any business depends on the loyalty and satisfaction of its customers. Without loyal brand advocates who keep coming back for the services or products offered, the company will need expensive acquisition methods to continually find new buyers.

In a world dominated by algorithms and screens, finding the right audience and converting them can be a challenge. This is why it is imperative to continue to focus on retention efforts — it’s cheaper to get loyal customers to buy again, and they’re likely to spend more when buying from a new customer.

Establish successful business relationships

Using technology to automate and improve the buying cycle can make connecting with customers scalable. There are many unique tools that can be used to create an emotional and memorable connection with customers.

Above all, you need to recognize the whole person and not just what they do for your business. Building a relationship with a customer and not another order number requires sending additional touchpoints outside of the sales cycle. Emotions tend to drive purchasing behavior, so try to find important life moments and special occasions to develop the business relationship and improve retention rates in the process.

Pitfalls to Avoid When Automating Technology

While many companies are showing how the use of technology can improve business operations and customer experience, many brands fall into the trap of relying too much on technological tools without taking into account the human dimension.

One of the common mistakes brands make is viewing technology as a substitute for human interaction. This can lead to impersonal customer experiences and a lack of trust. Customer Value authentic connections and personalized interactions with businesses, forcing brands to remember that technology should complement, not replace, these human interactions.

The importance of ongoing training and support

Another area where brands go wrong is implementing complex technology tools without providing proper training or support. Technology can overwhelm employees and customers if they don’t fully understand how to use it effectively.

Unfortunately, no new technology will work properly without a user guide. It is therefore essential that companies implement comprehensive training programs and provide ongoing support to ensure everyone feels comfortable using these tools.

There is no doubt that businesses are building successful business relationships through the use of technology. However, they must remain focused on the human factor in every interaction to ensure that customers also get the most out of technology.

How a Business Technology Strategy Can Ensure Future Success

Technology trends in business are constantly evolving. Recently, we have seen many companies focusing on ways to implement artificial technologies into their practices. While there are many benefits to AI and other forms of technology, determining where each new element belongs is extremely important.

There is never a one-size-fits-all solution for developing a business technology strategy. However, there are a few things you can do to ensure your success with technology today and in the years to come:

1. Create a roadmap to success.

Building a roadmap can help you stay focused throughout the journey. You need to identify your business goals, the timeline in which you want to achieve your goals, and the resources needed to implement your business technology strategy. This step will help you stay focused on the road ahead.

2. Increase efficiency through automation.

Try to automate everything you can. Automation is key to saving time and increasing efficiency. Look for areas of your business practices where manual processes can be replaced with automation. This can help you focus more on urgent tasks while ensuring your team can focus on customers and use their time more efficiently.

3. Test now to avoid disaster later.

It is crucial to determine what forms of technology will work for your business and help you achieve your goals. This is why testing is an essential part of finding out what works. Take plenty of time to test your technology in various scenarios to ensure it works as expected. Catching bugs and other issues early can save you time and money in the long run.

4. Adapt your technology to customer needs.

Your stakeholders and customers play a vital role in your success. It is imperative to listen to them and understand their specific needs and concerns. This can help you tailor your technology to meet their needs while ensuring it remains effective and efficient. Reviewing customer lifecycle management information, talking with customers, and speaking with customer service representatives can help you discover what’s working and, more importantly, what’s not working so you can keep your customers happy .

5. Keep real connections in your tech stack.

Identify which parts of the process your customers want something more than the technology can provide and integrate them into the flow. Considering the importance of human contact at every stage allows brands to tap into our innate desire for connection in an increasingly disconnected world. It adds authenticity, warmth and understanding to every step of the customer journey while building relationships beyond simple transactions.

By providing a personal touch and using effective tools, businesses can easily build customer loyalty and ensure their long-term loyalty. Instead of constantly following the latest trends or using too many tools, it is essential for businesses to carefully select the ones that fit their needs and use them strategically. With a solid customer loyalty business technology strategy, businesses can thrive and continue to provide excellent products or services to their loyal customers.

Featured image credit: Brooke Cagle; Unsplash; THANKS!

Tiffany Edwards

Head of Digital Commerce and Capabilities at Hallmark Business Connections

Tiffany Edwards is Head of Digital Commerce and Capabilities at Hallmark Business Connections.

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