How to Make Money on TikTok + Tips for Growing Your Audience
Where there is an audience, there is money to be made. TikTok stars seem to live lavish lives – but where does the money come from? Let’s investigate…
TikTok is the latest popular social media platform to take over the world. It features many flamboyant individuals doing whatever they can to entertain their audience.
As with all social platforms and structures, some are much more popular than others.
We know YouTubers make money and we know Instagram influencers make money – but now it seems TikTok personalities are making money too.
It doesn’t take a genius to figure out that advertising to an audience will generate revenue, but how exactly does the process work, especially in the case of TikTok?
How do TikTok stars make money?
When it comes to the exact revenue funnels where these TikTok personalities’ money comes from, there are three glaring answers: TikTok creator fund, brand sponsorships, and product/merchandise sales.
These are the exact same methods of making money that content creators use on every other platform like YouTube, Instagram, and Twitch.
In terms of brand sponsorships, you’ll get more deals – and more lucrative deals – the bigger your fan base. The more views your TikToks have, the more money you will earn from sponsors. In general, anyway.
Sales of products and merchandise follow the same trend. The larger your audience, the more sales you are likely to make, provided the quality is there.
And finally, what exactly is the TikTok Creator Fund?
What is the TikTok Creator Fund?
The TikTok Creator Fund is the official funding system set up by TikTok to reward creators for the content they produce and share on their platform.
As with the other two funding sources, the amount you receive from this fund is highly dependent on the number of fans you have and your videos.
The fund allows creators to work full-time on their careers on TikTok and receive the compensation they deserve for doing so.
The fund was initially created in 2020 with a budget of $200 million, but the platform said it plans to increase it to $1 billion in just a few years. That’s a lot of money for TikTok stars to compete for.
The company promises that the entire fund won’t be reserved just for fashion vloggers, beauty tipsters, and Instagram-style social media influencers who promote viral challenges. They say that any original and authentic content will be rewarded by the system.
How to build an audience on TikTok
So we’ve established that the money you make on TikTok is mainly influenced by the size of your audience.
If you’ve already made efforts to grow your audience elsewhere, it can be quite easy to move your fans to a new platform. They will basically follow you.
If you haven’t yet built an audience and are hoping to do so on TikTok itself, there is a small list of things you can do:
- Follow the trends.
- Post regular, consistent content.
- Be original.
- Engage with your audience.
Jake McEvoy
Jake is a professional writer, journalist, and lifelong tech fan. It covers KnowYourMobile news and user guides.
