How Thryv Provides a SaaS Platform with the Tools Small Businesses Need to Succeed

Build a technology stack can be a daunting (and time-consuming) process for a business of any size. Paying for multiple apps, each of which is “necessary for success,” can put a strain on a budget. Keeping these applications organized, understanding their value, and choosing the necessary version of each tool can also easily overwhelm the team’s limited resources.

Manage a technology stack for a small business is particularly difficult. The time and effort required to sort through all the options and keep everything up to date drains resources.

Thryv offers small businesses a solution to free themselves from the burden of application management. If a small business is struggling to manage its technology stack, Thryv’s comprehensive communications, CRM and marketing software solutions unify and simplify processes, providing the ideal technology stack.

The fight against too much technology

Too much technology has been a problem for decades now. In the 2020s, however, the struggle has shifted from too much hardware to too much software.

Statista reports that the average number of SaaS applications used by individual businesses worldwide is 130. BusinessWire places the number at 254 applications in total.

By any estimate, the number of technology tools managed by every company, department, and individual has become mind-boggling. And just getting each app updated correctly is a task in itself. Tracking efficiency, value and overall spend can seem impossible. This is what motivated the Thryv team to create a solution that brings order to technological chaos.

How Thryv brings order to technological chaos

Thryv is an all-in-one small business software platform designed to support small businesses in a way that is difficult to achieve without the resources of large enterprises. The software brand has proven and deep experience in SaaS spend management.

Thryv has more recently pivoted into the SaaS CRM space, meeting a growing need among SMBs. The company has enabled more than 55,000 customers to succeed.

These organizations use Thryv to streamline communications, improve day-to-day management and improve brand awareness, staging to scale their operations in the process.

Thryv offers three distinct product offerings:

  • Thryv Command Center
  • Thryv Business Center
  • Thryv Marketing Center

Together, this dynamic trio of tools is, in the company’s words, “impactful when used alone, but unstoppable when used together.” Let’s take a closer look at each and the benefits they offer a small brand.

The command center unifies communication

The sophisticated, streamlined software expertly brings together the majority of a brand’s communication channels into a single inbox.

This centralized inbox provides an omnichannel experience for customers, meeting them where they are and allowing them to interact with a brand on their terms. At the same time, it provides a simple, single point of contact for communication with customers and a simple way to capture communication history with each customer.

The Business Center simplifies CRM

Thryv Business Center tackles one of the biggest problems small businesses face: excessive workloads. Small business team members wear many hats and can easily get bogged down in a sea of ​​administrative details.

This software solution brings together many of the most important tasks, from managing customer portals and CRMs to generating invoices, scheduling appointments, sending emails and organizing files. In total, this turns the technology tool into a software assistant capable of saving up to 18 hours of work per week for small business teams.

Marketing Center Amplifies Ads

Marketing in the 21st century is challenging due to the overabundance of options. Small businesses often lack the resources to effectively take advantage of the multitude of marketing options available.

Thryv Marketing Center solves this problem by centralizing a small business’s marketing efforts. It provides comprehensive campaign management, website and landing page templates, and AI-driven recommendations, again, all in one dashboard.

Add-ons and industry customizations

While Thryv’s core SaaS management software consists of its three-headed solution, the company is constantly innovating to improve and focus its services.

One solution is to use analytics. Thryv’s software automatically analyzes Internet SEO traffic, feeding it into the broader software system to impact recommendations and improve marketing over time.

The SaaS offering also provides market-leading display directory, search, social media and print solutions. Additionally, it can promote brands to consumers on its proprietary search sites, including, and

Thryv has also created over 20 industry-specific customizations. The brand also offers a selection of 34 different niches for small businesses to choose from to help potential customers narrow down their software solutions when purchasing. These run the gamut from retail services to dental practice software.

Thryv: a technology stack on a platter

Thryv understands the challenge of running a small business. Its commitment to modern technology has enabled Thryv to create innovative and comprehensive solutions. SaaS management software offers. From communications to marketing, business administration to niche industry needs, the company helps small businesses streamline their business and provide a simple, effective technology stack that drives brand growth.

Brad Anderson

Editor-in-Chief at ReadWrite

Brad is the editor who oversees the contributed content on He previously worked as an editor at PayPal and Crunchbase. You can reach him at Brad at

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