Dairy Queen is partnering with local non-fungible token project Weirdo Ghost Gang (WGG) to create a pop-up NFT store in Chengdu, China.
According to a press release seen by Cointelegraph, the “Ice and Snow Season”-themed pop-up store is expected to run from November 15 to December 31 and will feature a variety of co-branded products, such as a Dairy Queen. WGG themed ice cream. Additionally, WGG NFT holders will receive exclusive benefits under the joint venture. The project enjoys a wide audience among users in the Asia-Pacific region.