Apple to pause advertising on X after Musk praises antisemitic conspiracy theory

One of X’s main advertisers, Apple, will suspend its advertising on the platform, according to a report from Axios.

Apple is following in the footsteps of advertisers like IBM and the European Commission, who suspended advertisements on X amid growing anti-Semitism on the platform. According to a study by the Center for Countering Digital Hate, failed to moderate hate speech on its platform that promotes anti-Semitic conspiracies, praises Hitler, and dehumanizes Muslims and Palestinians.

But X does not just maintain these publications; its owner, Elon Musk, is fanning the flames of such hatred. In a particularly egregious incident this week, Musk responded: “You told the real truth” to a message that echoed the same violent anti-Semitic conspiracy theory that was espoused by the killer of the 2018 attack. Synagogue of the Tree of Life attack.

Media Matters for America, a left-wing media watchdog, released a separate report this weekshowing how ads from companies like Apple, IBM, Bravo, Oracle, and Xfinity appeared alongside posts praising Nazi ideology.

Linda Yaccarino, the new CEO of

“X’s point of view has always been very clear: discrimination by everyone should STOP at all levels – I think this is something we can and should all agree on,” a- she wrote Thursday afternoon. “Regarding this platform, X has also been extremely clear about our efforts to combat anti-Semitism and discrimination. There is no place for this anywhere in the world – it is ugly and bad. Complete stop.”

X’s advertising activity was volatile since last year, when Elon Musk officially took ownership of the platform formerly known as Twitter. About a month after taking office, Musk tweeted that Apple had “for the most part, they stopped advertising on Twitter.” But after meeting with Apple CEO Tim Cook At the company’s Cupertino headquarters, the two men appeared to resolve some disagreements. Then, in January, the company signed deals with ad tech companies. DoubleCheck And Integral Advertising Science (IAS) to help advertisers ensure their ad is not placed around inappropriate content, and that the nomination of Yaccarino in May was supposed to ease advertisers’ concerns about an increasingly hostile platform. But Musk continues to dig the platform’s own grave by alienating key revenue drivers.

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