Apple pulls its ads from X after Musk’s antisemitic posts

Apple reportedly followed IBM in pulling advertising from The non-profit association Media Matters highlighted his statements yesterday, as well as company ads that X placed alongside pro-Nazi and pro-Hitler content. When IBM froze its advertising on Thursday, the company issued a statement to The edge saying he would investigate “this totally unacceptable situation”.

At least two other organizations also halted their ads today. Bloomberg reports that Lionsgate “has suspended all advertising on X, effective immediately,” and Policy said the European Commission had sent an internal message to leaders saying it had stopped advertising there due to “widespread concerns about the spread of disinformation.”

Axios cites anonymous sources in report that Apple is suspending advertising on X. Sources say The edgeAccording to Alex Heath, Apple has been one of the biggest advertisers on the platform. He regularly bought ads promoting new products and purchased custom “hashflag” emoji animations for high-profile events that would change the Like button reaction on tagged posts.

In a September interview with CBS Sunday morningTim Cook, Apple CEO address the company’s continued relationship with X, saying “there are some things I don’t like” and calling anti-Semitism abhorrent. He also said that Apple was constantly considering whether to advertise on X but, at that time, had given no indication that it intended to stop.

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