Posted by Leticia Lago, Marketing Developer
Another month, another reason to celebrate the pioneering creators behind some of the most innovative apps and games. From an equestrian training rig in Sweden to a casual fishing game in the Republic of Korea, let’s take a look at some of the exciting #WeArePlay stories of the founders and their creations.
Ingrid is a big fan of horse riding and has always enjoyed the social aspect of the sport. But when she wanted to put her passion online, she was surprised not to find sports platforms specifically adapted to equestrians. So, Ingrid and her co-founders, Totta and Erika, took matters into their own hands, pooling their collective experiences in marketing, programming and economics to create Ridely: a platform that aims to democratize access to trainers and horse riding content. Since then, they’ve partnered with the American Equestrian Federation and are “constantly innovating and looking for ways to further develop the app and improve our members’ riding experience” – in fact, they’re currently working on creating programs. experts, monthly driving challenges and the addition of a social feed to spark discussions and build community.
Next, Young-Gon from the Republic of Korea. A former member of the industry, Young-Gon has been involved in video games for over two decades. But it was in 2017 that he decided to launch his own studio, Nexelon, with the aim of reaching an audience abroad. In its popular title, fishing life, he “wanted to create a calming fishing game that was simple to play and really showcased the underwater world”, describing the soothing nature of angling as a hobby with gently hissing waves and scenes of tranquil lakes and mountains. And it continues that theme of serenity with its next release – an eco-sci-fi game in which players explore other planets in search of resources to restore a polluted Earth.
Check out more amazing #WeArePlay stories around the world and share your favourites.
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